Meeting on 4/7/04

 Announcements:

 END OF THE YEAR PARTY

 Quotes will be holding its end of the year party on Friday, April 16 at 6:00 p.m.  Come and say goodbye to all of our graduates.  Enjoy free food and see what’s in store for Quotes next year. 

! Media Relations Program:

 Our Speaker for this program was Jessica Rye, APR.  She has nearly seven years of experience in agency, government and corporate public relations. She currently serves as NASA’s primary spokesperson and public affairs officer for the Space Shuttle Program at the Kennedy Space Center.

 Ms. Rye presented an interactive program on strategic media relations titled- “the Good the Bad and the Ugly.”

 Topics covered included:

 -    Various types of media and how, what and when to pitch   to them

-     Public relations professionals’ “Love Hate Relationship”  with the media

-     McCurry’s Five C’s (Credibility, Candor, Clarity, Compassion and Commitment)

-    Various ways to pitch a topic/story (News Release, Photo Release, Media Alert, B-roll, PSA, Guest Editorial, Feature Story)

-    To whom a public relations professional should pitch their topic/story (Is it a Business, Feature, Education, Health, Science, Sports or Arts story?)

-         How to develop Media Response Tools

-         Identify the Issue of Event

-         Develop a List of Questions

-         Identify Messages and Audiences

-         Collect Background Material

-         Answer Questions

 Ms. Rye also covered crisis management in her program.  She used the Shuttle Columbia Tragedy as an example.

 

After the program, Ms. Rye answered student’s (not to mention  Dr.Davis’s and Stanberry’s) questions.  Everyone who participated in the program received an STS 107 (Columbia’s last mission) badge.