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The credential of Certified Public Relations Counselor is the second
tier credential offered exclusively by the Florida Public Relations
Association. The certification process was developed to recognize
professional growth and achievement of senior members who have already
earned the APR designation.
Candidates for CPRC must be a member of the Florida Public Relations
Association and have a minimum of 10 years of professional practice in
public relations.
The exam, which is administered throughout the year, consists of a
written section, comprised of case studies, and an oral component,
which requires the candidate to make a presentation to a panel of
certified evaluators.
For the oral portion of the exam, candidates are encouraged to use an
actual presentation they have made to an employer, a client or the
media. The goal of the 30-minute presentation is to "sell" an idea or
a course of action, rather than to demonstrate extemporaneous speaking
skills.
The cost of the CPRC exam is $150. To take the CPRC exam, request an
application from the State Association Office of FPRA, 40 Sarasota
Center Blvd., Suite 107, Sarasota, FL 34240 or call (941)365-2135 or
e-mail state@fpra.org.
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