DORI MADISON
Principal IMK

With more than 20 years of experience in marketing, public relations, advertising and sales, Dori Madison knows what it takes affect the bottom line of an organization. Her broad background in marketing enables her to identify and implement effective short- and long-term marketing strategies in almost any situation.

A founder and principal of IMK Group, Madison offers clients her expertise in: marketing research & analysis, marketing strategy & planning, media relations, crisis communications, e-communications development and the production of electronic and print sales collateral materials. For many of her clients, Madison also has served as a business development specialist, managing projects that require lead generation, development of proposals and presentations and direct sales calls.

Before co-founding IMK Group, Madison oversaw three divisions - Real Estate Services, Technology and Retail/Consumer - for an Orlando public relations firm. She managed multiple accounts and was responsible for on-target strategy, development of annual public relations plans and day-to-day approvals of all account work.

Throughout her career, Madison has worked with clients in industries ranging from real estate and construction, telecommunications, financial services, consumer products, education, retail and non-profit organizations. One of her award-winning campaigns for the Central Florida YMCA was recognized nationwide with a national Addy Award in 1996.

Madison is a graduate of the University of Florida School of Journalism and Communications and is a native of Central Florida. She is a board member of the Urban Land Institute's Orlando District. She is an alumnus of Leadership Orlando, Class 44.

ALMA KADRAGIC

Alma Kadragic earned a Ph.D. in English literature because in her family it was as natural as devouring books and speaking several languages. She began college teaching in the City University of New York system as a graduate student, then went on to a career in broadcast journalism.

She spent 16 years with ABC News at the network level in New York, Washington D.C., London, and Warsaw as writer, producer, and bureau chief. From 1984 through 1989, as Warsaw bureau chief, she was responsible for ABC’s coverage of the serial downfall of Communism in Poland, Hungary, Czechoslovakia, East Germany, Yugoslavia, and the Soviet Union.

In 1990 Kadragic left ABC to run her own business, Alcat Communications International, Inc, a PR and marketing company working primarily in Poland and Central Europe through 2003. As one of the first PR companies in Poland, Alcat enjoyed having only Fortune 500 clients like American Express, Citibank, Dell, General Motors, Levi Strauss, Sheraton, and Sun Microsystems. She was a founder of the Polish PR Association and co-authored the first PR handbook in Polish.

Today she runs Alcat from a home office in Winter Park and works as a consultant and writer for corporate clients. Her book Globalization and Human Rights will be published this summer by Chelsea House. She writes a monthly series of articles on diversity in the Orlando Business Journal and features for the magazine Executive Living.

In 2003 Kadragic returned to college teaching with courses in English, speech, and broadcast news at Seminole Community College and the University of Central Florida. Since 2004 she has been teaching communications courses at the University of Phoenix and in 2005 joined the online faculty at UOP and Western International University.

JOHN S. FREMSTAD
Vice President, Technology Business Development
Metro Orlando Economic Development Commission

John Fremstad is the Vice President of Technology Business Development for the Metro Orlando Economic Development Commission (EDC). His team is responsible for the growth, recruitment and incubation of technology companies.

Prior to the EDC, Mr. Fremstad was a founding partner and Vice President of iplacement, Inc., an Atlanta and Orlando based high-tech recruitment solutions company, focusing on high-skill, high-value workforce needs.

As the Senior Vice President for the Orlando Regional Chamber of Commerce, he and his team directed all marketing, advertising, public relations, lobbying and events for Florida’s largest chamber - the ninth in the U.S. He also served as the publisher and columnist for FirstMonday, a monthly Central Florida business magazine. During his tenure, the Chamber earned national, state and local awards for its publications, events, marketing campaigns and website(s).

Prior to moving to Orlando, Mr. Fremstad was the founder & CEO of a Honolulu based firm that provided image and strategic consulting. He helped create and define the images of numerous individuals and organizations, including among others: The Rolling Stones, Bruce Springsteen, Van Halen, Frank Sinatra, Madonna, the Johnny Carson Leid Performing Arts Center, U.S. Senate and Congressional members, Hilton Resorts and Hotels, the Noel Group and the U.S. Surf Tour.

Mr. Fremstad continues to be a featured speaker on economic, entertainment and political trends. He’s been published in a wide variety of trade and industry publications from Business Week and PollStar to the Journal of Learning Disabilities. He has appeared on CNN, Entertainment Tonight (ET), the Travel Channel and numerous news programs throughout the world.

He has a B.S. in Communication from the University of Wisconsin and a M.A. in Psychology from the University of Nebraska. He is a member of the executive program in Science, Technology and Innovation Policy at Harvard University’s John F. Kennedy School of Government. Mr. Fremstad has taught graduate level classes in the area’s of psychology, leadership and campaign management. In 1992, he had the privilege of teaching 6th grade at Honolulu’s ASSETS School (Armed Services Special Education and Training) located at Pearl Harbor.

Most importantly, John is husband to Athena and father to son Jagger.

ANN MARIE VARGA
Assistant Vice President

Ann Marie Varga has more than 20 years of experience in the
field of public relations and media relations. As assistant vice
president of public relations, she develops and manages the
College’s annual communications plan, provides communications
counseling to a variety of internal clients and oversees the daily
activities of the Office of Public Relations. She participates in
Rollins' strategic planning, monitors and manages issues,
implements proactive media relations, and much more.

Prior to joining Rollins in June 2000, she served as regional communications manager for Florida Power Corporation (FPC) in Central Florida, handling public relations and media relations for an expansive eight-county area—the largest and fastest-growing region served by the company.

Prior to joining FPC in 1995, Ann Marie was a public relations officer and media relations representative for SunTrust Bank in Orlando. For six years, from 1988 until 1994, she served as a public relations consultant to a wide array of clients including SunTrust Bank, WMFE, Sprint/United Telephone, Universal Studios Florida, Wordwise, Walt Disney World, and the Economic Development Commission of Mid-Florida.

Practically a Central Florida native, Ann Marie received a bachelor’s degree in English and speech communication from Rollins College in 1982. She began her career at Circus World where she rapidly advanced to public relations/publicity supervisor directing media and community relations for the 180-acre, $20-million attraction.

Ann Marie is an active community leader, creating and serving as volunteer director of the Florida Hospital Public Relations Advisory Council. The Council advised Florida Hospital on its community outreach efforts on the issue of medical malpractice in Fall 2002 and Spring 2003. She is also active in professional and business organizations, particularly the local chapters of the Florida Public Relations Association (FPRA) and the Public Relations Society of America.

FPRA named Ann Marie as Central Florida’s 2004 “PR Professional of the Year.” FPRA’s Public Relations Professional of the Year Award honors the very best public relations work for the year by an individual. The award is the chapter’s highest individual award and is presented to a public relations practitioner whose accomplishments have made a major contribution to the profession. Ann Marie was given the award for her ongoing leadership at Rollins College. She was also recognized by the judges for leading the recent public relations fight on critical issues that threaten the quality of healthcare in Central Florida.

Ann Marie has earned more than a dozen industry awards for excellence in the field of public relations. Top awards include the Rollins College Emergency Communications Plan (2005), the renovation of the Winter Park Observer’s “Welcome Back Rollins!” issue (2004), the redesign of R-Town, Rollins College weekly electronic employee newsletter (2003), Florida Power’s “Operation Restoration” (1999)—a program to educate city and county partners and the media about hurricane restoration—and more. She graduated from the Greater Orlando Chamber of Commerce Leadership Orlando program in May 1997.

MARK E. RUSSELL

Mark Russell joined the Orlando Sentinel in October 2004. As managing editor, Russell is responsible for the daily operation of the news department. The newsroom has approximately 340 employees who gather, compose and edit the articles and photographs that are printed in the Sentinel and El Sentinel and published on OrlandoSentinel.com and ElSentinel.com.

Russell was previously the assistant managing editor/metro at The Plain Dealer since August 1999. He directed a staff of about 100 reporters, editors and support staffers. Before becoming a metropolitan editor, he was business editor of The Plain Dealer for four years. He led a staff of 25, including 14 reporters, in covering business news in Northeast Ohio.

Russell, 42, rejoined The Plain Dealer after working two years as an assistant metropolitan editor at The Boston Globe. Before joining the Globe in 1993, Russell was an assistant city editor at The Plain Dealer, supervising reporters who covered Cuyahoga County government and general news stories. He initially joined The Plain Dealer in 1987 as a business reporter covering retailing and later moved to the city desk to cover Cleveland City Hall and the 1989 Cleveland mayoral election.

From 1984 to 1987, Russell was a staff reporter in The Wall Street Journal’s Cleveland and Pittsburgh bureaus. In addition to general business assignments, he covered banking, aluminum and steel manufacturing and labor.

A native of St. Louis, Russell received a fellowship from the McCormick Fellowship Initiative, an executive development program for high-performing senior managers and executives of color in the news media. As part of the program, he completed the Advanced Executive Program at the Media Management Center, Northwestern University in the summer of 2003. The McCormick Fellowship Initiative is a program of the McCormick Tribune Foundation in partnership with the National Association of Minority Media Executives Foundation.

Russell is a frequent speaker at area high schools and colleges. For two years, he served as a speaker/mentor at Kent State University’s Dow Jones Newspaper Fund high school workshop for minorities. He was a student in such a program in St. Louis in the late ‘70’s, and founded the Cleveland NABJ high school journalism workshop in ’88. That program is now in its 16th year. Some of its graduates are working journalists.

For five years until the program took a break in 2002, Russell was involved in The Plain Dealer's high school journalism workshop. When the workshop restarted this past winter with 40 students, Russell was its coordinator.

Russell and his wife, Christina, have a 15-year old son, Mark Jr., and a 10-year old daughter, Alexandra.

MICHELLE M. RODRIGUEZ, PH.D

Michelle M. Rodriguez, Ph.D. has been a Marketing Instructor in the Central Florida area and President of Merging Resources, Inc. since 1993. Currently she is an Adjunct Instructor of Marketing at the Rollins College, Crummer Graduate School of Business. Her teaching and corporate training portfolio include courses in Advertising & Sales Promotion, Professional Selling, Marketing Research, Marketing Management, International Marketing, Retail Management, and Entrepreneurship.

Prior to becoming a Business Professor, Michelle worked in Marketing and Product Development for Harcourt Brace & Company from 1990 to 1993. In 1993 Michelle founded Merging Resources, Inc., a consulting firm specializing in Market Research and Corporate Training. Notable clients include: Amoco Fabrics & Fibers, Yesawich, Pepperdine, & Brown Advertising Agency, Vorwerk, USA, Chamberlin's Market and Café, The Winter Park Health Foundation, Clopay Corporation, American Modeling Association, Watermelon Board, Florida Gift Fruit Shippers Association, Geosphere Technologies, Inc., Forum Corporation, Executive Development Centers at UCF.and Rollins, Darden Restaurants, Wells Fargo, Northrop Grumman Corp., Yapor Inc., the Florida Credit Union, and OUC.

Her education background consists of a Bachelor’s degree in Mathematics from Rollins College, Winter Park, FL, an MBA degree in Marketing and Finance from Emory University, Atlanta, GA., and a Ph.D. specializing in Corporate Training and Distance Learning from the University of Central Florida. Michelle has also received training in Marketing from the Burke Institute.

HOPE KRAMER
President & CEO, BETA Center, Inc.

Hope Kramer joined BETA Center as executive director in January of 1998, bringing with her extensive experience in program administration, strategic planning, fund-raising and communications. She is only the third person to serve in the capacity of BETA Center’s executive director since BETA was formed in 1976. In 2000, as a result of the growth of the agency and Hope’s increasing responsibilities, her title was changed to President & CEO.

During her tenure as chief executive officer, Hope Kramer has led BETA Center through a major growth period with many challenges. Most notable among these challenges were BETA Center’s merger with another community agency, the Parent Resource Center (PRC), when that agency closed in 1999 -- resulting in the agency nearly doubling its client base. She also spearheaded a $3.5 million capital campaign for a two-phase addition/renovation project that more than doubled the size of BETA Center’s facilities when completed in late 2003. BETA Center has significantly diversified its funding base and been awarded its first two federal grants. Under Hope’s leadership, BETA Center continues to broaden its community outreach and prevention efforts with families at risk for child abuse and neglect. This effort earned the agency the inaugural “Dianna Morgan Children’s Champion” Award at the 2002 Walt Disney Community Service Awards and also the same award at the 2005 Disney “Helping Kids Shine” Grant Program award ceremonies.

Prior to joining BETA Center, Hope Kramer was executive director of The Foundation for Orange County Public Schools and also division director for March of Dimes Birth Defects Foundation, Central Florida Division. She also served for two years as the president of The Jewish Community Center (JCC), Maitland, the first women president in the center’s 25-year history. Her past experience also has included owning and operating two businesses. She holds a bachelor’s degree from the University of Maryland in Special Education and currently is working on an Executive M.B.A. degree from Rollins College, where she is attending on the prestigious Martin Bell Scholarship.

Since joining BETA Center, Hope Kramer has been involved in numerous community committees, task forces, and organizations that deal with issues that affect families and their children. She currently serves as a member of the Jewish Family Services of Greater Orlando’s Adoption Committee, which is overseeing the development of new adoption services for the community. She has been interviewed on local television and radio news shows and in the print media on teen pregnancy, child abuse and other issues, and has presented at the annual conferences of the Healthy Teen Network (Formerly NOAPPP - National Organization for Adolescent Pregnancy, Parenting and Prevention). She has served as president of the Heart of Florida United Way’s Council of Agency Executives. In 2004, Hope Kramer was selected a “Women of Magic” in an annual awards competition sponsored by the Orlando Sentinel and Magic 107.7 to honor Central Florida women who have excellence in their fields and, through their work, have made a lasting impression on the community.

JAMES A . DONOVAN
President/CEO

Jim Donovan is a career veteran of the nonprofit sector.  He has spent his entire professional life in philanthropy, beginning with his first staff position with the United Way in his hometown of Utica, New York in 1972. Prior to founding DMI in 1986, he held senior level staff positions with the United Negro College Fund, Tusculum College in Tennessee, East Tennessee State University, University of Central Florida and Clemson University.  Throughout his career he has guided over $100 million in fund raising programs and campaigns.

He is the author of two best selling books – Take The Fear Out of Asking For Major Gifts and 50 Ways To Motivate Your Board and has published articles in: Fund Raising Management, The Chronicle of Philanthropy, Case Currents, Charitable Giving and Solicitation, local newspapers and Metropolitan Universities Quarterly.  He is also editor of Resources, the DMI corporate newsletter.

A highly sought after facilitator, speaker and trainer, Mr. Donovan has presented at several International AFP (NSFRE) Education Conferences and Chapters from Miami to Portland, Oregon.  He is a founding member of the Central Florida Chapter of AFP (NSFRE) and served twice as Chapter President.  In 1987 the Chapter named him the Outstanding Fund Raising Executive of the Year.

Under his direction DMI has guided over 150 clients in assessing, establishing and running annual, major donor club and capital campaigns.  In 2000, the firm launched its Prospect Research Service to assist clients in identifying major gift prospects.  DMI is the only Florida-based firm offer such a service. A graduate of Wadhams Hall Seminary College in Ogdensburg, NY, he recently completed ten years of service as trustee and is now an emeriti trustee. He is also serves on the Board of Directors of the Human Rights Institute of the St. Thomas University School of Law in Miami and Pax Romana, USA.

BETH COCCHIARELLA
Vice President

As Vice President, Beth is responsible for a variety of account activities and execution of projects.

Prior to joining Pecora & Blexrud, Beth served as a reporter and anchor for broadcast media outlets across the state of Florida and in Texas. Beth's experience as a television reporter gives her a unique perspective on the practice of public relations and the firm relies on her experience as it crafts media relations strategies for its clients. Her understanding of media is a tremendous asset to the firm and provides a depth of understanding not common among agencies.

Beth's responsibilities for Pecora & Blexrud include management of the Orlando-Orange County Expressway Authority's public involvement program. From identification of key community organizations and community groups to development of key messages and talking points, Beth has been engaged in every aspect of the Expressway Authority's public involvement efforts related to the widening of State Road 408. Beth is a skilled presenter and has represented her clients in many meetings, presentations and on-camera interviews.

Additionally, Beth has supported the agency's activities with the Expressway Authority through a variety of projects and during her tenure with a local network affiliate, covered the Expressway Authority and transportation issues extensively as a reporter.

For Pecora & Blexrud, Beth also oversees public relations programs for Pulte Homes Florida, the City of Maitland, Hospice of the Comforter and the American Pie Council.

A graduate of the Florida State University, Beth received a degree in Political Science with a minor in Communications. Beth is on the board of New Hope for Kids, a member of Leadership Orlando Class 63, Junior League of Greater Orlando and a member of the Florida Public Relations Association.
 

JOSH HALLETT

Josh Hallett is an expert in the utilization of web and internet based technologies for business communications. For more than ten years, Josh has been working with emerging internet communication technologies and is recognized as an early adopter who works closely with public relations practitioners and corporate communicators to integrate these tools into an organization's public and media relations strategies.

His latest venture, hyku, llc, combines his technical skills with his understanding of public relations and marketing. Josh counsels clients by bridging the gap between what organizations want and what the web can deliver. Through information architecture (the organization, labeling, navigation and searching of content for information systems such as web sites and other interactive media) and user interface design (the graphical representation and navigation of content) he helps clients make web sites easer to use for all audiences.

In addition, Josh is known as an expert on the topic of weblogs (blogs). He assists clients by explaining how their organizations can effectively utilize blogs for public relations and marketing purposes. His understanding of the intersection of blogs and public relations from a technological standpoint allows Josh to provide his clients with the tools needed for strategic planning, such as monitoring and/or implementing blogs and measuring blog effectiveness.

Josh is a sought-after public speaker on web technology issues and has presented at numerous workshops, seminars and conferences in a wide variety of market segments.

Josh is a member of the Information Architecture Institute (IAI) and the Florida Public Relations Association (FPRA).

Based in Celebration, Florida, Josh serves clients throughout the United States.
 

BUZZ BRUGGEMAN
CEO

Buzz Bruggeman is a founder and CEO of ActiveWords, Inc. and is responsible for all marketing, evangelizing and business development for the company. Because of Buzz’s advocacy of blogs as marketing tools for his business, most of the sales of ActiveWords is related to blog reviews. Thanks in large part to his Blog-centric marketing philosophy, ActiveWords was recently named the 3rd Best Software Product of the year by Jupitermedia’s Eric Grevstad, following behind OpenOffice and Microsoft 2003. Buzz and was awarded a “demoGod” award at Demo 2004 and has spoken at various industry events including Blogon, Demo, PC Forum and Internet Planet.
 

KEN CRAWFORD

Ken Crawford joined BETA Center in August of 2004 as the Marketing and Development Manager. He brings 27 years of experience in not-for-profit management, fund-raising and marketing to the position. BETA Center’s mission is to give our community’s children and parents the knowledge and support needed for strong and healthy families. For 29 years the organization has served teen mothers in the Central Florida community.

Before joining BETA Center, Ken was with Lakeside Alternatives, the largest mental health care provider in Central Florida. He served as the first Executive Vice President of the Lakeside Alternatives Foundation. In that role, he had the responsibility of establishing a Foundation Board of Directors and establishing a long-range fundraising strategy for the organization.

Ken also spent 20 years with the American Cancer Society in several different capacities. While in Phoenix, he served as the Vice President of Operations and oversaw the Field Operations and Development activities statewide. During this time, Ken incorporated marketing principals into the development and implementation of some of the largest events done for the American Cancer Society any where in the country. One of the benefits of this approach was the creation of major sponsorships for special events creating cross-promotional marketing opportunities for corporate partners.

Ken also served as the Vice President of Annual Giving for the California Division of the American Cancer Society with an annual goal of $29,000,000. During this time Ken oversaw the implementation of a program to append more than 600,000 donors and event participants with market segmentation data. This was instrumental in building marketing partnerships resulting in multi year sponsorship of events.

Ken served on many national committees during his tenure with the American Cancer Society including the National Direct Marketing Committee, National Special Events Committee and served as the first chair of the National Cause Related Marketing Committee. Ken also traveled throughout the country doing trainings in special events, sponsorships, and direct marketing.
 

PETE SHERRARD

Pete Sherrard is the Orange County Sports Marketing Manager for the Central Florida Sports Commission, a non-profit, private organization created to attract international, national and regional events and sports-related business and activities to Central Florida. Pete graduated from the University of Florida in 1998 before becoming the Game Operations and Marketing Coordinator for the Orlando Solar Bears of the now-defunct International Hockey League. He has been with the Central Florida Sports Commission, which is the area's clearinghouse and first point of contact for sports and sports-related activities, since January 2002. The sports commission works both regionally, nationally and internationally with event organizers in the areas of site/facilities selection, budget development, development of local organizing committees and event management oversight. The sports commission also assists with media coordination and relations, press conferences and formal presentations, and it provides extensive expertise in the areas of event sponsorship and cause-related sports marketing.
 

BARRY FRIEDMAN

Barry Friedman has been electronic media editor for The Lakeland Ledger since July 1998. In that position, he has overseen development of The Ledger Online and coordinated the Ledger's Internet operations.

Previously, he was city editor for six years, overseeing the coverage of hard news throughout Polk County, and he was news editor, coordinating selection and layout of news in the first two sections of The Ledger, for five years. In 1994, he was named features editor, coordinating the daily Life section, the weekly Time Out and TV sections and the monthly Seniors magazine.

Friedman, 52, was born in Atlanta and lived there until he left in 1971 to attend the University of Florida. He has been a Floridian ever since.

After graduating with a bachelor's degree in journalism in 1975, Friedman became a reporter for The Tampa Times, first covering environment and then county government, politics and the state Legislature. In 1977, Friedman became an assistant city editor at The Times. He was promoted to city editor in 1979.

He joined The Ledger as city editor in July 1982 and became news editor in October 1988. He co-chaired the newspaper's redesign effort in 1989-90.

Friedman is married to Sharon Hodges, an anthropologist and assistant professor at the Florida Mental Health Institute at the University of South Florida in Tampa. They have two daughters -- Laurel, 25, a student at the University of South Florida, and Amelia, 20, a student at Hillsborough Community College.
 

TREVA J. MARSHALL,
President, TJM Communications, Inc.

Treva J. Marshall is an accomplished communications professional, professional speaker and president of TJM Communications, Inc., a full-service, boutique public relations firm servicing the travel/lifestyle/food and wine industries.

Her career includes a diverse mix of communications work, including broadcast journalism, where she served as a Reporter for Fox 49 in Tallahassee, doing commercials and special feature stories designed to help launch what was then a new network.

Her experience continued with the St. Petersburg Times, where she worked as a copywriter and handled marketing and promotions for this leading newspaper in the Tampa Bay area. There, she launched the newspaper’s largest promotion in conjunction with the Chrysler Corporation, resulting in increases in single copy newspaper sales and revenue.

Treva entered the hospitality industry when she joined the Walt Disney World Swan and Dolphin resort as marketing manager. That same year, she assumed responsibilities for the resort’s public relations, marketing, promotions and advertising and was promoted to director of marketing communications. During her tenure, the resort launched a media website, exceeded annual media placement goals by 400% and landed coverage in major news outlets, both print and broadcast, nationally and internationally. Additionally, she implemented consumer, travel agent and meeting planner communications and initiatives that generated significant revenue for the resort. Under her leadership, the resort received the Hospitality Sales & Marketing Association (HSMAI) Gold and Silver Golden Bell Awards. Additionally, Treva was recognized by Starwood Hotels and Resorts for achieving over 400 million media impressions against a corporate goal of 115 million. In January 2000, she successfully launched the grand opening of Shula’s Steak House in the Dolphin hotel, one of the Top 5 Steak Houses in America. The event attracted extensive coverage and generated impressive revenue, which was all donated to a local charity. She managed the local media relations activities for Coach Don Shula and helped make the restaurant a leading dining venue in Orlando, receiving rave reviews from local media, including the Orlando Sentinel Food Critic. She was later called upon to help launch the grand opening of Shula’s Steak House in the Sheraton Chicago Hotel in Chicago, Illinois and in New York City.

Treva holds a Bachelor of Science degree in communications from Florida State University and a Master of Arts degree in mass communications/journalism from the University of South Florida. She is a member of the Central Florida Chapter of the Public Relations Society of America, and launched their first-ever Public Relations Diversity Summit. She also is a past chairperson of the Orlando Convention and Visitors Bureau’s Public Relations Committee and is a member of the Visit Florida Public Relations Committee; Society of American Travel Writers; National Association of Black Journalists; the National Association of Female Executives; Alpha Kappa Alpha Sorority, Inc. and is an advisory board member for WESH television – the NBC affiliate in Orlando, Florida.

She is an avid public speaker who has been requested to present at numerous local and national events, including: Public Relations Society of America’s national Travel and Tourism conference; Florida Public Relations Association District Conference; Florida Public Relations Association individual chapters: Gainesville, Orlando, Tallahassee, Sarasota, Pensacola, and Ft. Myers; Coalition on Donations National Conference; Multicultural Tourism Summit; Rollins College, National Association of Marketing and Public Relations; and the National Association of Black Journalists. She was named one of the top professionals in the hospitality industry by Black Meetings and Tourism magazine and was inducted into the “International Who’s Who Among Business Professionals”. She was praised by Global Black Woman magazine for her outstanding work with the South African Tourism Board.

Her public relations company’s services include luxury destinations, resorts and the food and wine sector. An avid writer, Treva holds the distinction of having been commissioned to create a commemorative poem, which was presented to one of her favorite celebrity icons, Muhammad Ali.